Faster AppStore updates reviewing times

I was amazed to see that the latest update (update 2.8) which I submitted to Self Help Classics on Monday morning got approved by the Apple review team on Tuesday evening (less than 48 hours later).

This great responsiveness from the review team was pretty common last year, when, although new apps review took 10 days or more, updates took 2-3 days instead. However the review time for updates was gradually increased as more and more devs were pushing updates in order to self promote their apps over and over again; the updates review time eventually got as big as 2 weeks, the same as for a new app submission.

I hope the change I’ve noticed today wasn’t the exception but rather the new rule, and that this speedup is caused by the significantly smaller number of updates pushed by developers following Apple’s AppStore policy change. It would be the single noticeable benefit of the policy change.

Which reminds me: Apple, please improve the AppStore and re-give developers some sort of incentive to push updates. Or else the AppStore will get polluted by buggy apps that developers will abandon after their 1st version, to the great distress of the final user.

Update:
Apparently it’s true, updates approvals are definitely faster: version 2.8.1 to Self Help Classics was approved in 2.5 days; version 2.0 of Colossal Short Stories Collection was approved in less than 1 day. Hurray!